Did You Know…? Kellogg’s Cereal and Star Wars

Kellogg's Star Wars Breakfast Cereal

Did you know… that the relationship between Kellogg’s breakfast cereals and Star Wars in New Zealand goes back to 1984? A Return of the Jedi promotion and competition kicked off a decades-long partnership that has seen Star Wars branding on many different breakfast foods, including even a unique “Star Wars” cereal.

Along the way, the marketing campaigns have spawned a number of Star Wars collectible sticker sets, packaging materials, and even free novelty items like lightsaber spoons.

Read more about the history of Kellogg’s Star Wars products in NZ: